Glow: The innovative end-to-end consumer insight solution

Supermarket consumer insight

Glow was established 2013, with the intention to be the bridge that linked businesses to their customers. Glow achieved this by providing an innovative platform to gather consumer feedback spontaneously. Our mission was to change the world, one opinion at a time through a user-friendly app that enabled businesses to capture data quickly and easily.

Supermarket consumer insight

Glows evolution has lead to expanding our capabilities to offer organizations a new way to generate and consume customer insights. In contemporary business, market research, customer data and insights are all needed for companies to compete and stay relevant. However, smaller enterprises struggle to compete against larger more established companies. Moreover, businesses perceive market research to be an expensive, time-consuming procedure and hence, do not conduct it on a regular basis. Glow is tackling insufficient market research capabilities and budgetary hurdles by offering a solution to these problems.

 

Our platform was developed to access to primary and secondary data affordable for all companies at the touch of a button.

 

Pre-compiled insights can be acquired in the form of industry specific reports and consumer trends datasets (called Analysis Packs). Analysis Packs provide company’s decision makers with the power and control to generate their own market research. Combined with the Glow platform, companies can reduce research complexities and deploy custom projects quickly and with confidence. Glow has developed industry specific question libraries and a range of templates that empower businesses to generate market research surveys more quickly and with less complexity. We give businesses the tools they need to be able to generate their own market research and discover insights efficiently and effectively. Build a project suited for any business and uncover new findings to get ahead of the competition.

 

Tackle business specific research issues with Glows Project Kits. Our Project Kits give companies the power and control to generate their own market research. Combined with the Glow platform, companies can reduce research complexities and deploy custom projects quickly and with confidence. Use industry-specific question libraries and templates to quickly develop new surveys, reducing research complexity. We give businesses the tools they need to be able to generate their own market research and discover insights efficiently and effectively. Build a project suited for any business and uncover new findings to get ahead of the competition.

 

Glowfeed offers highly specified personal services that allow businesses to get the exact level of help they require. They can help you with all elements of an effective market research project through the design, build, data capture analyse and reporting, Glow is there every step of the way. You can specify exactly which parts of a research project you require Glow services for. Utilise our ecosystem of research, data analytics, field marketing and consultancy partners to bring a category or brand to life.

Conducting market research has never been as simple and affordable as it is with Glow. Whether a business is just getting started, is stuck in the middle or in the final stages of reporting, we have something to offer. When exploring the next opportunity to innovate, do it confidently with Glow. Learn more about how we can change the game for a business here.

 

 

 

This company profile is a guest post by Melbourne SEO agency – Digital Squad.

 

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